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marketing program is different
March 4, 2004
One of our most common new-client
questions is, "How is your marketing different from everybody
The income property market is a very
fragmented market. Very little MLS activity. Few
centralized listings. In order to research and locate
properties that make sense, we utilize a sophisticated, in-house
computer database of all multifamily properties in the area.
This database interfaces with our marketing and analysis software in
such a way that it allows us to zero in on likely prospects.
It goes a lot further than just
sending out mailings to area property owners. For example,
we're able to concentrate on property owners who own multiple
smaller properties. You can't do this with other people's
databases because you only see one property at a time. To do
more sophisticated searching, you've got to have your own database system.
the book" on computer database systems, so you shouldn't be
surprised to find the most sophisticated data mining operation in
the area at JP Lumbley & Associates, LLC.
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